Privacy Policy

  1. Introduction

1.1       We understand and appreciate that you, as visitor to this website, are concerned about your privacy and the confidentiality and security of information we may gain about you online.

1.2       This Privacy and Security Statement (This “Privacy Statement”) sets out how information that you may give us when you use this website will be treated. Please read this Privacy and Security Statement carefully to understand how we use and protect the information that you provide us with as you access and interact with the website.

1.3       References to “us” or “we” in this Privacy Statement mean Abu Dhabi Finance PJSC, which shall be deemed to be the Controller of the personal information that you provide to us for the purposes of any applicable laws or regulations References to “you” and “your” are to users of our Website.

1.4       By accessing and or using any part of this website or providing any information to us, you thereby confirm your acceptance and agreement to the terms of this Privacy and Security Statement and you therefore consent to the collection, use and disclosure of your information on the terms set out in this Privacy Statement. You should read this Privacy Statement in conjunction with the Terms and Conditions of use for this website which forms part of the Privacy Statement. If you do not agree to the terms set out in this Privacy Statement or the Terms and Conditions of use of the website, please do not use this website.

1.5       We reserve the right to revise or supplement this Privacy Statement from time to time at our sole discretion by posting any such changes to our website.  It is recommended that you revisit this page regularly to ensure that you are familiar with the most current version of the Privacy Statement. By continuing to access or use this website you will be agreeing to all and any such changes as have been published on our website. For existing clients, only when appropriate we may notify you of any such material changes by email.  

1.6       If you are a client of Abu Dhabi Finance PJSC, details of the information we collect and how we use it will also be set out in the terms and conditions of the product or service which we provide to you. In the event of a conflict between this Privacy Statement and the terms and conditions of your specific product or service, the terms and conditions of your specific product or service will take precedence.   It is also important that the personal information we hold about you is accurate.  Therefore, you are requested to please keep us informed if your personal information changes during your relationship with us. 

  1. Information we collect from you

2.1        We may collect two types of information from users of the website:

(a)        Personal Information provided voluntarily by you when you register as a client with us online, when you make a request for service, complete a survey, update your information, or otherwise input text or values into the website. Such information may include your name, mailing address, phone number, email address, user name, date of birth, nationality, country of tax domicile, passport number and place of issue, residency permit details, tax identification details, employer, business interests, family information and contact preferences.

(b)        General Information that identifies the computers or devices you use to access the website, the manner by which you use them and your usage activities on our website. This general information does not identify you personally, and may include information such as your IP address, the date and time you access the Website, length of time you spend on the website, your browsing history, and location information.

  1. How we use your personal information

3.1       When personal information is collected from you we generally let you know at the time of collection how we will use that personal information or data. By accessing this website, you consent and fully understand that we may also use the data that you provide or which we collect via this website (including your personal information) for the purposes of:

(a)        providing you with services which you have requested and notifying you about important changes or developments to these services;

(b)        updating our records about you or for statistical analysis, internal reporting and research purposes;

(c)        ensuring network and information security and for crime detection, prevention and prosecution;

(d)        notifying you about changes to our services and to respond to your inquiries and complaints or to process your requests in relation to your information;

(e)        notifying you of offers, campaigns, competitions and other promotions;

(f)        evaluating the effectiveness of our marketing and for research, training and statistical analysis with the aim of improving our services;

(g)        making this website easier for you to use and providing you with access to certain parts of this website;

(h)        providing evidence in any dispute or anticipated dispute between you and us;

(i)         detection and prevention of fraud and other criminal offences and for     risk management purposes; and

 (j)        business and disaster recovery (e.g. to create back-ups) and for document retention/storage to comply with our legal obligations (this would also apply if you were a client of Abu Dhabi Finance PJSC and your agreement with us has ended or if your application was declined for any reason whatsoever).

3.2       If you have made an application or submitted personal information or made an  application on  behalf of (a) another individual, (b) a business or entity; and have provided us with information in relation to its directors, shareholders, owners, or beneficiaries or if you have provided information relating to any guarantor, provider of security, donor or lender of any deposit monies or any occupier of any security property, this Privacy Statement will also apply to those individuals and you should provide a copy of this Privacy Statement as soon as possible and obtain their confirmation that they have read and understood it. By providing us with their personal information you confirm that you have provided them with a copy of this Privacy Statement and that they have not objected to such use of their personal information. You must make sure that you have the right and permission to use their personal information in this way. By providing the information you confirm that you have the permission and right to do so.

3.3       We will treat the information we collect (including your personal information) as confidential, however we may have to share your personal information with third parties due to legitimate business interests or for example (but not limited to):

(a)        if disclosure is connected to the purpose for which it was collected;

(b)        if such information is needed by our agents, professional advisors or other service providers or business partners where we have asked for any professional advice or any other services to be rendered;

(c)        if Governmental or other authorities require it, or due to any regulatory requirements including reporting needs;

(d)        if we are under a duty to disclose or share your personal information or data to any third party in order to comply with any legal obligations or to protect our rights and or property or that of others;

(e)        if it is required by us or others to investigate or prevent crime; or

(f)         if we need to provide it to a third party in anticipation of or following a sale, merger of      the    whole  or any part of our business or in the course of a joint venture.

All of our service providers and partners are bound by written contracts whereby any personal information or data provided to them is only for the purposes of providing the specific services to us.  They are bound to ensure they maintain appropriate security measures so as to ensure that they protect your personal information at all times and not use the same for unconnected purposes. 

3.4       We may share the information we gather in an anonymous form (for example survey tracking information which does not identify you) with advertisers and other partners.

3.5       You should be aware and understand that we may process your personal information without your knowledge or consent, in compliance with the above, where it is required or permitted by law.

3.6       Where we need to collect personal information due to the requirements of applicable law or professional standards and you fail to provide that data when requested, we may have to decline a request for services or, if we are already acting, stop providing you with our services. We will notify you if this happens.

  1. Cookies

4.1       A cookie is a small file which asks permission to be placed on your computer’s hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

4.2       We use traffic log cookies to identify which pages on this website are being used. This helps us analyse data about webpage traffic and improve our website to tailor it to client needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

4.3       Cookies help us provide you with a better website by enabling us to monitor which pages you find useful and which you do not. A cookie does not give us access to your computer or any information about you, other than the data you choose to share with us.

4.4       You can choose to accept or decline cookies. Most web browsers automatically accept cookies but you can usually modify your browser setting to decline cookies if you prefer. This may however prevent you from taking full advantage of the website.

  1. Data Security and Storage

5.1       The security of the information that you provide to us is important. We therefore maintain physical, electronic and managerial security processes to protect the information we collect via our website and its storage. If your browser is suitably configured, it will advise you whether the information you are sending us will be secure (encrypted) or not secure (unencrypted).

5.2       No data transmission over the internet can be guaranteed as totally secure. We accept no responsibility or liability for the security of information you transmit to us or from our online products and services or payments that you make online and you submit this information at your own risk.

5.3       In accordance with legal and regulatory requirements, we have in place suitable and appropriate security measures to prevent your personal data from being accidentally lost, used or accessed without authorisation or altered.  To this extent access to all personal information is limited to only those persons required to have to access to such information for the purposes of business needs and processes, such persons also being under the duty of confidentiality.

5.4       In the event that there is any suspected breach of our data or security of our systems we will notify you and our regulators of the same where we are legally required to do so.  

5.5       All of the personal information and data that you provide to us is held and stored (including backups of data) on various secure servers and systems which are based in the UAE in full compliance with UAE laws and regulatory requirements.

  1. Data Retention

We will retain your personal information for as long as necessary to fulfil the purposes for which we collected it and for satisfying any legal, regulatory, accounting, or reporting requirements. The retention period for personal information provided is determined by the nature and sensitivity of the personal information. In certain circumstances you can request that we delete the personal information that we hold by contacting us.  However, we may not always be able to comply with your request of permanent erasure of your personal information or data due to specific legal grounds which we will notify you of.

  1. Links

7.1       Our website may contain links and banner advertisements to other websites which are outside our control and not covered by this Privacy Statement (‘third party websites’). If you access any third-party websites using the links provided, the operators of these third-party websites may collect information from you which will be used by them in accordance with their privacy and security policies, which may differ from ours. We do not accept any responsibility for any such third-party websites, including without limitation for their accuracy, security, the products or services which they offer or for any information which is collected through them. You are responsible for reviewing and abiding by the privacy and security policies and website terms and conditions of any such third-party websites.

  1. Governing Law and Jurisdiction

This Privacy Statement as well as your access to our website is subject to and governed by the laws of the Emirate of Abu Dhabi and federal laws of the United Arab Emirates as applied in the Emirate of Abu Dhabi. Any dispute regarding this Privacy Statement or our handling of information which we collect via this website (including your personal information) is subject to the non-exclusive jurisdiction of the Courts in Abu Dhabi.

  1. Your Right to Contact Us

9.1       Under certain circumstances, you have certain rights regarding the personal information that we hold. These rights are not absolute and are subject to certain exceptions and or qualifications.  You do have the right subject to the terms of this Security Statement:

(a)          To request access to view a copy of your personal information which we hold;

(b)          To request correction of your personal information;

(c)           To request erasure of your personal data;

(d)          To object to the processing of your personal data for direct marketing purposes; or

(e)          To  withdraw consent or opt out from being contacted for all our direct marketing purposes.

9.2       Should you wish to exercise any right(s) above, have any concerns or complaints, want to change any marketing preferences, or if you have any queries or recommendations about this Privacy Statement, please contact us at the details below and we will endeavour to respond to you promptly.  Note that we may also contact you to ask for further information in relation to your request and to also confirm your identity so as to speed up our response to your request. 

9.3       In the event that you have requested to opt out or if you have requested erasure of your personal information, please note that although we may not contact you further, the Data Retention clause of this Privacy Statement shall apply and we will continue to hold your personal information as is necessary to comply with our legal obligations.

9.4       Our contact details are:

If you're in the UAE: 800 ADF (233)

If you're abroad: +9712 401 8555

Email Address: info@adf.ae


Visit us in Abu Dhabi:

Aldar Headquarters, 7th Floor,
Behind Al Raha Mall,
Abu Dhabi


Visit us in Dubai:

902, Al Habtoor Business Tower,Al Sufouh Road
Opposite Habtoor Grand Resort & Spa Hotel
Dubai Marina


It is important that the personal information that we hold about you is accurate and current.